Reports and analysis

There a few searching and reporting tools at your disposal to report and analyse your campaigns.

Campaign searches

All searches for components that can be part of a campaign have a campaign filter so that you can search for events, contributions, etc. based on campaign. Similarly the tabs for components in advanced search also have a campaign filter so you can search for contacts based on their participation in campaigns.

Campaign reports

As campaigns can be made up of many components there is no specific campaign report. Instead, once CiviCampaign has been enabled you will be able to add a column showing the associated campaign to contribution, pledge, event, mailing and membership reports. In addition you will be able to "filter by campaign" to restrict the records displayed in these reports.

The activity report can be configured to display both the campaign and the engagement index and can also be filtered on either or both criteria.